Facebook is, has been, and continue to be the go to place for social information.

But how can you incorporate this into your staffing company? Here are a few helpful tips on using Facebook to help make your company more visible in the public light.

Create a brand specific page and post

You don’t want to post too frequently about nonsense, but if you don’t post enough then you wont be engaging your followers. Right in the middle, like the story of Goldilocks and the Three Bears, is  just right.

Soctt Morefield of Staff Talk  says, “There’s no magic formula, of course, but I would recommend at least one and at most three posts per day, at least three hours apart. I would also make them different types of posts. Maybe feature one job post, one fun post, and one informative post that links to an article you’ve written or from another credible source.

The next question would be, “What should we post?” Here is a list of potential subjects:

Job fairs and special events

Client focused job postings

Employee recognition

Inhouse celebrations

Community Outreach

Holidays

last but not least, don’t forget about Job Postings

Follow these guidelines, and you’ll have a public Facebook presence in a few months.