Posted

Did you know that your email sign off can make a lasting impression? 2015 New Year’s Resolution: Create a relevant and unique email signature! Read the Alternative Staffing tips on how to maximize the readability on your email signature:

  1. Images in your signature – A lot of people have images in their signature, whether it is a photo or the company logo. The problem with this is that some email servers may not find that compatible, therefore no one is seeing your images. Some email servers will automatically take those images and file them as attachments in the email – which can be confusing. Sometimes these images can get distorted on mobile as well, stretching the images to make even the prettiest of people a little unattractive.
  1. Too much text – Keep your signature relevant. Do you use your fax number? If not, nix it. What about those links to all of your social media? If you don’t have up-to-date blogs or social media, then don’t have it linked in your signature. How important is your physical address and mailing address? Think about who your clientele is and who you communicate with. What information will they need from you? Will they be coming by the office? Will they be sending you bills? Will they just be corresponding via email, office phone, cell phone or fax? When you narrow this down you might find that you need a lengthy signature, or you may be able to drastically cut it down.
  1. What’s the best way to reach you? The only reason people will look at your email signature is to contact you. So make it easy for them! It is good to have a line that directs people to the best way to reach you. If you check your email 3 times a week, you will probably miss out on some news. So let them know. For example “The best way to contact me is via text

  1. Phone Email – Since we typically use our cell phones for majority of communication outside of the office (and even in the office) it is good to have a brief phone signature. Keep this signature extremely simple. Cut your title, website, fax number, and all irrelevant information.
  1. Make it fun – add something clever to your signature to make it unique. Sometimes emails can be short, and we start to sounds like robots. Jazz it up a bit – replace the usual Best, Warm Regards, and Sincerely with something funky that relates to you and your business. Melissa Cassera of Cassera Communications sings off on her emails with, To your sizzle, spark and stardom. She said, “You always want to leave the person excited to respond to you. Most of the people who respond to me remark on my unique closing.”
Example of a lengthy signature:

Best

Jane Doe

Jane Doe Works LLC

Manager

jdoe@work.com

843-987-6541 office

843-456-7891 fax

843-123-4567 cell

Studio Address: 123 Work Drive, Charleston, SC 12345

Mailing Address: 321 Work Drive, Charleston SC 12345

Read more at www.janedoeworks.com.  

 

After we cleaned this signature up:

Best,

Jane Doe

Jane Doe Works LLC – Manager

jdoe@work.com

843-987-6541 office

843-123-4567 cell

321 Work Drive, Charleston SC 12345

Read more at www.janedoeworks.com.  

 

Signature for phone use:

Best,

Jane Doe – Jane Doe Works LLC

843-123-4567 cell

843-987-6541 office

jdoe@work.com

Sent from iPhone – Please excuse typos and brevity

Leave a Reply

  • (will not be published)